Skip to main content

How United Airlines Should Have Handled the Situation

Man dragged from United Express 3411. Photo courtesy of Fox News

United Airlines is under fire for a viral video that shows them removing a passenger forcibly from an airplane bound for Louisville Kentucky.


Here are the bullets:

  • The plane was already loaded and full.
  • The airline needed to fly four employees to Louisville Kentucky on the plane. The employees needed to go to prevent another plane from departing late.
  • The airline offered $800 in compensation to the first four people who would volunteer to give up their seats. No one took the offer.
  • The airline went to a lottery, drawing for people at random. These four people were asked to leave the plane, and they would receive the compensation.
  • One of the passengers refused to leave. It's unclear how things escalated, however he was removed by security officers. Reports are conflicting about whether the officers were police officers, TSA workers, or airline staff.
  • The gentleman was literally physically dragged down the aisle receiving while screaming in protest and physically abused in the process.
  • Approximately a dozen people captured the events on cell phone cameras and many of those videos went viral.
  • The CEO of the company justified his actions by saying that the individual was "disruptive and belligerent" and that the actions of his staff were legally and ethically justified.
  • The individual with a middle-aged man, a physician, and of Asian American heritage. These facts contributed to the outrage for some on social media.
Regardless of who is at fault or what is legally permitted, It's a public relations nightmare for the airline.

Preventing United Airlines PR Disaster


Here's how it could be prevented, because, without a doubt, it's going to occur on another flight on another airline.

First, if the airline makes a mistake, they need to take responsibility. I think $800 compensation per passenger is reasonable. It's a good starting point.

Have the airline announce that volunteers will be taken on a first-come, first-served basis. 

Next, start the offer at $800. If there are no takers, increase it to $1000. Continue in $200 increments until you get volunteers.

If you received too many volunteers, use the lottery to determine which get paid, not which get dragged off forcibly.

Yes, at some point it is possible that passengers will refuse, and the bidding could become quite excessive. However, you are flying a $50 million airplane that spends hundreds of dollars worth of fuel every moment it's in the air. Furthermore, a viral video will cost you millions in ticket sales directly to your competitors. Lastly, the attorney defending you in the lawsuit, even if you win, charges more than $200 per hour.

My estimate is that you'd have to pay each passenger roughly $250,000 to make this a losing situation for the airline. I don't know about you, but I would cave around 1500 bucks.

Lastly, don't put your CEO in front of a microphone for 24 hours… CEOs are very smart. Having all that cash makes them stupid when it comes to predicting the behavior of actual human beings.

By the way, to any airlines that use this policy, you read it here first and this is copyrighted, please send me a check for $1500. You're welcome.

Comments

Popular posts from this blog

Friday Funnies: Funny Retail Signs

Well, it's Friday so maybe you're planning to do a little shopping tonight. Watch carefully, and you might find some entertaining retail signage such as these. Here's a collection of funny retail signs from around the globe, mostly from the good old USA.

If you're planning to stay overnight, make sure you have a shilling and a few extra pence if you need to stable your horse. Here are the Rules of Inn.


After Christmas wrapping paper goes on sale, and so does Rapping paper, apparently.


Special offers are everywhere! You can get two drinks for the price of two! Don't worry, after four you won't notice how much you're spending anyhow.


Sometimes no caption is necessary.


But I'm so hot.  I'm sure everyone inside doesn't mind looking at me.


I didn't even bother going inside.  Clearly I would violate several of these store rules.


This was seen on a Dairy Queen drive through.  I always keep my secret ice cream money in my underwear.


You should pay a…

An open letter to Emmanuel Macron, President of France

Dear Pres. Macron,

The President of the United States, Donald Trump, has been invited for the celebration of Bastille Day, a day for celebrating democracy and independence of the French people.

As a citizen of the United States, I encourage you to revoke the invitation. Donald Trump does not represent the vast majority of the American people. As you have stated publicly, if the United States is not going to support science, you have offered US scientists the option of emigrating to France for the continuation of their studies on climate change.

Additionally, Donald Trump has made his nationalist and blatantly racist feelings known on multiple occasions, again something I know that you personally find offensive.

The majority of Americans would support the decision for France to revoke his invitation. Citizens of the United States need to take responsibility for removing their country from a position of influence on the world stage. Our previous president, Barack Obama, strived to be a …

Safe Sex with Donald and Daisy

Donald Duck and Daisy Duck were spending the night together in a hotel room and Donald started to get romantic with Daisy.

The first thing Daisy asked was, "Do you have any protection?"

Donald frowned and said, "No."

Daisy told Donald that if he didn't get any protection, they could not get romantic.

"Maybe they sell some supplies at the front desk," she suggested.

So Donald went down to the lobby and asked the hotel clerk if they had any supplies.

"Yes, we do," the clerk said and pulled a box out from under the counter and gave it to Donald.

The clerk asked, "Would you like me to put them on your bill?"

"HECK No!" Donald quacked, "I'll thuffocate!"