CEO of the Day

Super Bowl Commercials Survey

Advertisers spent up to $2.4 million for a 30-second Super Bowl commercial.  A few days has gone by, and I'm interested to know what you, SunFyre readers, retained.  Do you remember which beer you were supposed to buy?  Which brands of soda should you be drinking?  Which search engine should you be using?

Every year news organizations and websites report on which Super Bowl ads were our favorites, or which Super Bowl ads made us laugh hardest.  But let's face it, if I'm paying a couple million dollars, I want a substantial return on my investment.  I want new customers to buy for the first time, and I want people who use my competitors to switch.

Many of us remember the most popular or funniest Super Bowl commercials, but all of the commercials paid roughly the same price.  Do the other advertisers get their money's worth?

And finally, do the most prominent companies even need to show up?  One company that has sponsored Super Bowl ads for decades wasn't there this year.  They simply stated that spending 12 million to be seen once in each quarter and once at halftime wasn't worth the money.  They also believed, that because of past success, people would think they saw ads for this company, even if they didn't.

Well, enough talk, let's answer the questions at hand.

During the Super Bowl I wrote down every national commercial I saw.  I've created a 66 question survey that will literally ask you about every Super Bowl commercial.  Each multiple choice question will give you the opportunity to show advertisers how well their ads worked.

This survey will run from today, February 9th (3 days after the game) through February 28th.  Every SunFyre reader is invited to take the survey.  Completing the entire survey should take 11-14 minutes.  Your individual answers will be kept confidential, and your privacy is guaranteed.

Please take our survey, then, please forward this page to a friend so they may take the survey too.  Our goal is to hear from 1000 respondents in the next few weeks.

After completion, you will have the opportunity to receive survey results by email.  A summary of results will also be posted on this page after February 28th.

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 Super Bowl Commercials Survey

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